From the Office of the CEO

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Shaochen | @monstera.gold Shaochen | @monstera.gold

How to avoid getting ghosted as a calligrapher

We've all been on the emotional roller coaster of getting an exciting new inquiry, only to hear crickets after responding. While we can’t control what someone does (or doesn’t do), there are ways to avoid getting ghosted. Grab my free ghostbusting guide where I share 3 steps to help you stop getting ghosted plus 6 email templates to get you a response.

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Reflection Guide for calligraphy business owners

As we navigate the journey of entrepreneurship, it's crucial to have periodic check-ins to reflect on what we've achieved, the lessons we've learned, and the roadmap ahead. Grab my free Reflection Guide, which is how I evaluate and plan my six-figure calligraphy business!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

3 things I learned on my creative retreat

I went on my first ever creative retreat and it turned out to be surprisingly productive and valuable! I break down what I did and what I learned so that you might be inspired to go on your own retreat.

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Shaochen | @monstera.gold Shaochen | @monstera.gold

How to create acrylic calligraphy ornaments (and what pen to use!)

DIY acrylic ornaments are a great way to experiment with lettering on acrylic and even kick off your own holiday sales! I've done the research on acrylic suppliers and the best pens to use, and am sharing my step my step process for creating ornaments with you!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Product or Service-based biz - which is right for you?

You’ve been told to “find your niche” and “define your target audience”. While those are absolutely important things to figure out, I rarely hear people talk about an equally important business decision for calligraphers: Whether you want to be a product or service-based business. Read on to find out which is right for you!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Bringing extraordinary to everyday things with Pushcart Paper Co.

Pushcart Paper Co. is a New York-based shop that specializes in merging calligraphy and art with everyday things. We sat down with owner Romna to get her tips on growing an Etsy shop while balancing her day job, and her journey to making 300 sales in her first 6 months in business!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

From data analyst to stationer with Pun Dulce Studio

Pun Dulce Studio uses language, delicate designs, and modern calligraphy to create stationery to share with loved ones. We chat with owner Gabriela about her journey from data analyst to stationer, her exploration into new products during the pandemic, and her top resources for getting started with creating stationery!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

Running a product biz with Arise Creative Co.

Our very first CEO interview with lettering product boss and creative entrepreneur Stella Lane is full of gems! Stella is the owner of Arise Creative Co., an online shop for home goods based in San Diego. We chat with her about starting a business at age 20, the advice she would give herself on day 1, and more. Don’t miss this one if you want to turn your lettering into products!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

5 steps to a successful product launch

With the holidays just around the corner, I’ve been getting more questions about how to sell your products, and I’m so here for it! Read on for 5 steps to consider and LOTS of ideas for getting people hyped up for your products this season!

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Shaochen | @monstera.gold Shaochen | @monstera.gold

I’m so happy you’re here!

In 2019 when I started my calligraphy business, I felt immense excitement and anticipation…along with unending questions, imposter syndrome, and a deep longing for connection with fellow creatives. At the time, I didn’t know anyone who owned a small business, much less a creative business.

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