How to avoid getting ghosted as a calligrapher

“How do I stop getting ghosted by potential clients?” I’ve been getting this question from my calligraphy business students, and I feel your pain! There’s nothing quite as frustrating as riding the emotional roller coaster of getting an exciting new inquiry, only to hear crickets after responding.

So, what should you do if it happens to you?

Well, the very first thing to do is to reframe your mindset around being ghosted. Remember that:

It happens to everyone: It's easy to get discouraged, but truly, it happens to all of us and isn’t a reason to give up. Ultimately, we have no control over what someone else does (or doesn't) do. If you get ghosted, continue reframing your mindset using the next two points.

It's not personal: People planning weddings and events tend to be overwhelmed. Your email is one of dozens that they're exchanging with vendors, friends, and family to plan all the details. It's our job to stay top of mind by following up and giving clients multiple opportunities to respond.

It's not really a bad thing: Your ideal clients are not going to be the ones who ghost you, period. If your services are presented clearly and you’re following the tips in the guide mentioned below, and you still don't get a response, that's likely an indicator that this client wasn’t a good fit for your business, and your time and energy are better spent elsewhere.

While we can’t force anyone to respond to an email, there are some things we can do to reduce our chances of getting ghosted. I’ve created a free guide where I explain 3 actionable steps to help you stop getting ghosted, and provide 6 follow up email templates that you can copy and paste so you don’t need to give those ghosters any more of your energy! Just sign up below and I’ll send you this must-have resource for free.

Leave me a comment and let me know if you found this guide helpful!

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