Business Coaching for Calligraphers & Creatives
Ascent Group Coaching
Your business only gets better from here.
You know your business has the potential to be something more.
But between the hustle of your day job and the beautiful chaos of taking care of your family, it feels impossible to make meaningful progress, and you’ve hit a plateau.
And when you finally have the time to work on your business, you find yourself staring blankly at your computer, wondering what to do. By the end of the day, you’ve cleaned out your inbox but still don’t have a strategy for growth.
You have the talent. You have the drive.
You just someone who knows the terrain to guide you to the next summit.
Meet Ascent.
This is the room for the ambitious business owner who is ready to step into their future self right now.
In the stolen moments during nap times and school pick-up lines, waiting in doctors offices and pumping gas, we do the impactful work that grows your business.
Ascent is about consistent momentum and forward motion in your business. It’s how you’re going to keep choosing to make your business a priority so that you get to enjoy the views at the summit.
It’s how you go from a business that feels unpredictable to consistent income, a booked out calendar, and a business that goes the distance.
We achieve this through 6 months of:
Personalized Coaching
Specific guidance for what you’re working on right now, not general advice you need to adapt. Whether you’re working through a tough client scenario or messaging for your new service, you’ll always have what you need to take the next step.
Exclusive Curriculum
Short, impactful coaching sessions delivered via private podcast, so that everyone in the group builds upon the same foundations. Just pop in your earbuds and keep learning wherever the trail takes you.
Mastermind Community
An intentionally curated group of creatives with similar goals, who will supercharge your growth by being your referral network, accountability circle, and new favorite group chat all in one.
She helped me transform my business.
“Shaochen has helped me transform my business—not just in terms of growth, but in how I approach my business. She supported me through the highs and lows of entrepreneurship and helped me stay grounded even during the slow or ‘rest’ seasons. She was great with providing practical and actionable steps to build momentum and keep moving forward”
— Jasmine, J Amores Calligraphy
Come join us if:
Your business is set up and you’ve made some sales. Now you’re ready to grow beyond inconsistent jobs and reach a broader audience of your ideal clients - not just take on any opportunity that comes your way.
You want a business that’s aligned with your life, whatever season it’s in. Whether you have aspirations of going full time, want to make extra income doing what you love, want to show your kids what pursuing a creative passion can look like, or all of the above. It’s not about climbing the fastest, it’s about taking things at your own pace.
You want to grow your business the way YOU want, and as a multi-passionate creative with a million ideas to explore and “shoulds” in your head, you just need some focus and direction.
I’ve worked with hundreds of calligraphers just like you.With Ascent, you’ll always have the guidance you need, when you need it.
hey, I’m shaochen!
I’m the coach in your pocket to help you move through any mindset blocks, give you tactical strategy, and draw from real experience that works. I’ve guided over 50 calligraphers to launch and grow their businesses through 1:1 coaching and hundreds more through my courses. I’ve successfully offered a variety of services in my own calligraphy business, from wedding calligraphy to live events, product sales, and digital products, resulting in 6-figures of annual revenue. Even though trying something new almost always feels uncomfortable, I’m a firm believer that it's how we unlock our greatest accomplishments. Before starting my business, I advised dozens of companies, from startups to large corporations, on business strategy and processes. As a coach, I bring a compassionate, no-fluff approach, and I’m so excited to help you grow into your fullest potential!
Ascent is exactly what you’ve been looking for.
Mindset
Our thoughts shape our world and create our feelings and actions. As a business owner, learning to manage imposter syndrome and limiting beliefs is the most important work that we’ll do - and it will help you achieve the business you haven’t even imagined yet.
Strategy:
We get clear on the big picture so we know where you’re headed before taking action. With your Roadmap, you’ll be able to know exactly how your day to day actions drive towards your overall goals. We can reprioritize together based on what you learn - and because life likes to throw curve balls.
Community
In Ascent, you’re not just learning from me, but other calligraphers and creatives navigating the ever-evolving journey of a creative business owner. You’ll benefit from not only their experiences, but their questions too - because the answer probably applies to you!
Accountability
You know how you’re more productive in a coffee shop simply because there are other people working? That’s what it’s like in Ascent - you’ll be motivated by fellow calligraphers working through their challenges and sharing their wins. And I’ll be checking in with you too of course!
Imagine how it would feel
always knowing how to take the next step…
Program Details
Ascent is a 6 month group coaching program for the ambitious business owner who knows that putting in a few minutes of work each day and keeping your business top of mind is how you get to the next level of your business.
a look at what’s inside:
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Individualized Coaching
Work on your business on your schedule, and get personalized coaching and actionable guidance from me every Tuesday and Thursday through our group channel in Telegram, our voice messaging and texting app. No more crash outs about how to respond to a client when you can get guidance on how to move forward within a day.
Collective Wisdom
I’m a huge fan of learning from multiple perspectives and can’t overstate the power of simply being in the right rooms. You’ll get the benefit of learning from other talented calligraphers and creatives pouring into their businesses, just like you. And don’t forget about the referrals that are about to come your way!
Private Podcast
Learn on the go through our private podcast, guiding you through mindset, marketing, strategy, pricing, and more - to help you tackle whatever obstacles are in front of you right now.
Content Reviews
Get personalized feedback on your work! I’ll do one in-depth content review each month so you can get my feedback on launch plans, website pages, sales copy or anything else you’re working on that requires more than a 5 minute glance!
Favorite Tools
Access the tools and templates my coaching clients love most for setting your quarterly business strategy, launch a new service, sending outreach emails, easily planning your content, and more. Why start from scratch when you can use my proven methods?
You’re Invited 💌
Join me and a group of calligraphers and creatives who also want to scale through consistent income streams, on their own terms.
Come escape the loneliness of solopreneurship with us. No more 10 pm Googling to find out whether shoes can be hot foiled. Instead, tap into the collective wisdom of calligraphers who have already figured it out - and want you to succeed too.
Ascent is a referral group that creates more opportunities for all. It’s reassurance on the days you wonder “can I even do this??” Because when you’re in it with a group of like-minded individuals who are all serious about growing their businesses, the creativity flows, and problems get solved.
Need ideas for how to prep for next month’s wedding fair?
Meghan’s got you. 🙌🏼
Have a live calligraphy client who keeps changing their mind?
Alison knows exactly what to do.👯♀️
Sure, AI can do a lot of things, but AI can’t replace these relationships, or share the real experiences that happen behind the scenes in our industry.
My Denver calligrapher community has been such a valuable support and referral network, and I want to create that same feeling for you!
You get to decide
that now is the time to reach the next peak.
I’m here to guide and support you each step of the journey.
6 Month Program Investment
My goal is to make coaching accessible. Choose the plan that works for you!
1 Payment of $2850
6 Interest-Free Payments of $475
apply to join us
In just 6 months,
you could ascend to:
Being in love with your business.
You get to do what you’re passionate about on your own schedule, while supporting your family, your travel, and your hobbies.
Knowing what levers to pull in your business to drive revenue.
You know how many clients to book to hit your income goals, and what to do if you’re needing a little boost.
Only doing the work you love.
You’re no longer taking jobs below your minimum, and you feel good about saying no because it leaves the door open for the hell yes opportunities.
Giving clients your best, most creative self.
They give you creative freedom and trust your advice because they know that you’re the expert in your field.
Ok, but what the heck is Telegram??
“Are you really going to make me download another app?!” I totally get it, because I felt the same way, but I’ve been using Telegram with my own business partners and coaches, and it’s supercharged the pace that I work. We get so much more done without having to wait for scheduled check-ins to discuss topics that are too complex for email. I love it so much that I want you to experience the productivity boost too!
Telegram is a voice and text messaging app available on iOS, Android, and desktop, with more robust voice messaging capabilities than iMessage or WhatsApp!
Here are just a few reasons why Telegram easily beats Zoom calls when it comes to coaching:
You get more access to me! You can come to me anytime you need me, rather than only at a prescribed time. You’re not paying to have a certain number of calls with me, which is how a lot of programs are structured. Instead, Telegram allows me to provide the support you need when you need it, and focus on your desired outcomes rather than how much time we have left in our call.
You get to work on your business on your own time. You can chat with me or listen to coaching messages when you’re driving to work, during kiddo’s nap time, or while you’re making dinner. You know those slivers of time confetti that usually go to scrolling Instagram? You’ll be turning that into productive time for your business!
There’s no pressure to squeeze everything you want to cover into a one hour call, otherwise feel like you’ve wasted your investment. Plus, if you had a terrible night of sleep or something urgent comes up, you don’t need to worry about missing your scheduled call - or even spend time getting ready to be on camera!
You’ll be able to share your wins (and challenges) right when they happen! Even if I listen to your voice note later, I’ll be able to experience and respond to your energy from that moment.
We won’t waste half of a scheduled call catching up - because we’ll be regularly in touch through Telegram, I’ll always be up to speed on what you’re working on! It’s the sweet spot of being able to communicate like we’re on the phone without the back-and-forth of scheduling.
This method of working together is truly transformational and I can’t wait for you to experience it!
Disclaimer: Any results shared on this page are for illustrative purposes only and are not guarantees of earnings or business outcomes. Individual results will vary based on your effort, experience, implementation, market conditions, and other factors beyond my control. Calligraphy CEO/Monstera Gold does not promise or guarantee any specific level of income, revenue, or business success. By enrolling, you acknowledge that you are solely responsible for your business decisions and results that follow.
Photo Credits: Samuel Marz Photo, Madison Cotten, Mallory Munson Photography, Angelica Marie Photography