Business Coaching for Calligraphers & Creatives
Ascent Group Coaching
Your business only gets better from here.
You know your business has the potential to be something more.
But between the hustle of your day job and the beautiful chaos of taking care of your family, it feels impossible to make meaningful progress, and you’ve hit a plateau.
And when you finally have the time to work on your business, you find yourself staring blankly at your computer, wondering what to work on. By the end of the day, you’ve cleaned out your inbox but still don’t have a good strategy for growth…
Meet Ascent.
This is the room for the ambitious business owner who is ready to step into their future self right now. The creative who knows that small, everyday progress is how her big dreams become reality.
In the in-between moments of running between meetings and school pick-ups, waiting in doctors offices and pumping gas, we do the impactful work that grows your business.
Ascent is about consistent momentum and forward motion in your business. It’s how you’re going to keep choosing to make your business a priority so that you get to enjoy the views at the summit.
It’s how you go from a business that feels unpredictable to consistent income, a booked out calendar, and a business that goes the distance.
“My 1:1 time with Shaochen was really something I will never forget and will always be grateful for. Not only was she so easy to work with, she is responsive and her passion to help others really makes her a one-of-a-kind. For that, I couldn’t recommend a more remarkable mentor.”
This is for you if:
Your business is set up and you’ve made some sales. Now you’re ready to grow beyond inconsistent jobs and reach a broader audience of your ideal clients - not just take on any opportunity that comes your way.
You want a business that’s aligned with your life, whatever season it’s in. Whether you have aspirations of going full time, want to make extra income doing what you love, want to show your kids what pursuing a creative passion can look like, or all of the above. It’s not about climbing the fastest, it’s about taking things at your own pace.
You want to grow your business the way YOU want, and as a multi-passionate creative with a million ideas to explore and “shoulds” in your head, you just need some focus and direction.
I’ve worked with hundreds of calligraphers just like you.With Ascent, you’ll always have the guidance you need, when you need it.
I’ll be the coach in your pocket to help you move through any mindset blocks, give you tactical strategy, and draw from real experience that works.
Ascent has everything you’ve been looking for.
Mindset: Our thoughts shape our world and create our feelings and actions. As a business owner, learning to manage imposter syndrome and limiting beliefs is the most important work that we’ll do - and it will help you achieve the business you haven’t even imagined yet.
Strategy: We get clear on the big picture so we know where you’re headed before taking action. With your Roadmap, you’ll be able to know exactly how your day to day actions drive towards your overall goals. We can reprioritize together based on what you learn - and because life likes to throw curve balls.
Community: In Ascent, you’re not just learning from me, but other calligraphers and creatives navigating the ever-evolving journey of a creative business owner. You’ll benefit from not only their experiences, but their questions too - because the answer probably applies to you!
Accountability: You know how you’re more productive in a coffee shop simply because there are other people working? That’s what it’s like in Ascent - you’ll be motivated by fellow calligraphers working through their challenges and sharing their wins. And I’ll be checking in with you too of course!
“When I wanted to take my business to the next level, I was overwhelmed with the amount of questions in my head with no answers, particularly concerning my business plan. Having the help of Shaochen guiding you through one of the most vital processes of creating a successful business is a game changer.”
you don’t have to do it alone…
This program is perfect for you if you want guidance and accountability as you go after your big dreams like:
Starting your wedding business
Booking more high-end clients
Becoming the go-to calligrapher in your area
Launching a new offering like live calligraphy or education
Going full-time with your business
+ Insert your big dreams here! 🤩
hey, i’m shaochen!
I’m your CEO strategist, here to help you find the path where your business and life thrive together. I’ve guided over 50 calligraphers to launch and grow their businesses through 1:1 coaching and hundreds more through my courses. I’ve successfully offered a variety of services in my own calligraphy business, from wedding calligraphy to live events, product sales, and digital products, resulting in 6-figures of annual revenue. Even though trying something new almost always feels uncomfortable, I’m a firm believer that it's how we unlock our greatest accomplishments. Before starting my business, I advised dozens of companies, from startups to large corporations, on business strategy and processes. As a coach, I bring a compassionate, no-fluff approach, and I’m so excited to help you grow into your fullest potential!
Program Details
Your CEO Partner is a transformational 12-week 1:1 coaching program designed for the busy side-hustler, parent, and entrepreneur who is ready to take intentional action and make bold moves in business.
a look at what’s inside:
1
2
3
4
5
Strategic Business Roadmap
We’ll kick off with a 90 minute strategy session (yes, there is one Zoom call!) to prioritize your goals and build your roadmap for the next 3 months. You’ll come out of this call with clarity on where you’re going!
Unlimited Guidance
Work on your business on your schedule, and get unlimited coaching and guidance from me Monday through Friday via Telegram, our voice messaging and texting app.
Weekly Kick Off
We’ll kick off each week with a check in via Telegram, so that we’re aligned on what success looks like by the end of the week!
Monthly Look Backs
At the start of each new month, we’ll review your progress as well as your learnings, and re-prioritize tasks so that we can hit the ground running for the coming month!
Content Reviews
Get personalized feedback on your work! I’ll do one in-depth review of content each week so you can get my feedback on client emails, sales copy, website pages, social media posts, or anything else you’re working on!
Ok, but what the heck is Telegram??
“Are you really going to make me download another app?!” I totally get it, because I felt the same way, but I’ve been using Telegram with my own business partners and coaches, and it’s supercharged the pace that I work. We get so much more done without having to wait for scheduled check-ins to discuss topics that are too complex for email. I love it so much that I want you to experience the productivity boost too!
Telegram is a voice and text messaging app available on iOS, Android, and desktop, with more robust voice messaging capabilities than iMessage or WhatsApp!
Here are just a few reasons why Telegram easily beats Zoom calls when it comes to coaching:
You get more access to me! You can come to me anytime you need me, rather than only at a prescribed time. You’re not paying to have a certain number of calls with me, which is how a lot of programs are structured. Instead, our unlimited communication allows me to provide the support you need when you need it, and focus on your desired outcomes rather than how much time we have left in our call.
You get to work on your business on your own time. You can chat with me or listen to coaching messages when you’re driving to work, during baby’s nap time, or while you’re making dinner. You know those slivers of time confetti that usually go to scrolling Instagram? You’ll be turning that into productive time for your business!
There’s no pressure to squeeze everything you want to cover into a one hour call, otherwise feel like you’ve wasted your investment. Plus, if you had a terrible night of sleep or something urgent comes up, you don’t need to worry about missing your scheduled call - or even spend time getting ready to be on camera!
You’ll be able to share your wins (and challenges) right when they happen! Even if I listen to your voice note later, I’ll be able to experience and respond to your energy from that moment.
We won’t waste half of a scheduled call catching up - with our regular Telegram check ins, I’ll always be up to speed on what you’re working on! It’s the sweet spot of being able to communicate like we’re on the phone without the back-and-forth of scheduling.
This method of working together is truly transformational and I can’t wait for you to experience it!
“I had no idea how to get my business started, what direction to head in or even what products to offer — and then entered Shaochen. It’s because of her program that I was able to finally create a vision for a passion I’ve held onto for years, develop products that speak to the mission of my company, and a roadmap that I can actually execute against. On top of it all, I no longer feel alone on this journey!”
Let’s Be Partners!
Are you ready to have my eyes on your business for the next 12 weeks?! Fill out the short application below so we can get the conversation started!
Some things to know before we chat: This program is for calligraphers who are primarily building a service based business. It is a paid 1:1 program that’s currently enrolling for April & May 2026. Your start date will be reserved through an initial deposit and there are payment plans available - my hope is to make this level of support accessible for you! We’ll be working together closely, and you’ll see the most impact if you have 10+ hours a week to dedicate to your business. The program requires work and commitment, and because of that, it has the power to truly transform your business!
Ultimately, there’s one investment that supersedes all others: Invest in yourself.
- Warren Buffett
“I knew I wanted to open a stationery business, but had no idea where to begin. I mapped out a brand vision and got excited, but when I started to think about next steps, I got overwhelmed! Prior to working with Shaochen, I was mapping out steps as far out as a year away. This meant that my goals felt super intangible, and I never knew what I should be doing on a daily or even weekly basis. Shaochen’s program helped make my action list much more focused, which is super important because I work full time, and if I don’t have a set plan in place before I come home, it’s too easy for me to end up doing random one-off tasks. Having a mentor to share resources made me feel like I am not “alone” in my journey to start a business!”
What fellow calligraphers are saying
“Shaochen’s program was a tremendous benefit to my business! Already having been established since 2018, I needed some redirection and intentional focus for efficiency. She gave me all of the tools I needed to improve my bottom line, as well as assistance with gaining subscribers, additional marketing strategies, and much more! I highly recommend her guidance to anyone who is building a calligraphy entrepreneurship.”
“Before participating in the mentoring program, I had so many things on my ‘Business Launch’ to do list, but no clear vision of the bigger picture. I found it overwhelming and quite paralyzing. Working with Shaochen, I went from not really knowing what I wanted to offer, to registering my business and being so close to launching my shop! Shaochen is down to earth and approachable, and she is so generous with her knowledge and her advice!”
FAQs
Is this program helpful for me if I’m outside of the US?
Yes! I've coached calligraphers all over the world, including Canada, the UK, Iceland, the list goes on! The concepts I teach are universally applicable, just keep in mind that you are the expert on your local market. With the flexible voice coaching format of Your CEO Partner, we can easily collaborate even if we live on opposite sides of the world!
When do the sessions start?
Your CEO Partner is a 1:1 coaching program, which means that we pick the kick off date based on your schedule.
How do I save my spot??
Whoohoo, I'm so glad you asked! Let's get to know each other through a quick chat and we can see if it's a good fit! Book a time here: Book a time here
I have other questions!
I'd be happy to answer them! Email me at shaochen@monsteragold.com.
Photo Credits: Angelica Marie Photography